You may often notice and appreciate that I don't have much extra stuff on this blog. There isn't any advertising, flashing lights, signs telling you that I am number #457 on the Urban Spoon index of food bloggery, or links to Ocado, or Amazon, or other people's websites, or hit rate counters or links to my Twitter feed.

I pretend it's for a reason. I pretend that in this hyper digital age of techno-wackery, my blog is purposefully the most lumpen-footed, analogue and luddite. I pretend that I want it to be as limited in usefulness and snazzery as reading something on a piece of paper. Because, of course, I wish I was still at a newspaper but no-one will hire me.

The real reason, of course, is that I don't really know how to do any of that stuff. And I think my ranking on Urban Spoon really IS #457 so why would I want anyone to know that? And no-one wants to advertise on my blog anyway. At least no-one cool. If Krispy Kreme called me up and said "How bout it?" I'd say "Where do I sign, Mistah????!!" But they haven't. And I don't link to other blogs because I'm not really friends with other bloggers and don't read them and anyway they make me depressed because they all have more followers and cooler shit on them than mine.

But then Mumsnet rang me. Actually it wasn't Mumsnet, that would be weird. What would that sound like? Would you pick up the phone and thousands of cross-ish sounding voices all talking in unison would come down the line? Anyway it wasn't that. It was my old boss at The Times, who is now a mega cross-media troubleshooter-type headhunter asking me if I wanted to be part of the new Mumsnet blogger network. Or something called something similar. I don't really understand the details.

"They've got 1.6 million unique users," said Gill.

Fuck! I thought to myself. ONE of those users must work for Krispy Kreme!!!!!!

So I said yeah yeah yeah where do I sign, Mistah? And Gill said "It's not really like that. They won't pay you or anything. But from the 4th July there'll be a link to your blog on Mumset and we'll promote you on Twitter."

And then I stopped fantasising about all the free Krispy Kremes I was going to get out of this and started worrying hard about all those MASSIVELY FUCKING TERRIFYING Mumsnet users all reading my blog and leaving angry yet devastatingly accurate comments using a string of acronyms that would baffle Enigma.

But then I thought "Yes but they are probably your demographic anyway - esp now you've got a baby."
And then I thought "Oh god but they'll find out that I only breastfed for 5 weeks and come round my house with pitchforks."
But then I thought "I don't think they're that bothered about breastfeeding actually. I think it's Gina Ford that's the problem."
And then I thought "Okay well if there's an outside shot of some Krispy Kreme action I'd better do it. And the Mumsnet offices are just round the corner from my house, so if it goes bad, I can go and ring on their doorbell and then run away."

Part of the deal is that I have to carry a sort of Mumsnet insignia, which I've been given permission to hide at the bottom of the page. So, that's what I'll be doing, once I've worked out how. And this is by way of explanation as to what it's doing there.

Coming soon I PROMISE is a very excellent mutton stew by Giles Coren. (Mumsnet enemy #1, I'm told. Let the good times roll.)

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